The Royal Cheshire Show 2018
Blooming Brilliant Cheshire Show
It was a ‘blooming brilliant’ Royal Cheshire Show for us when a trio of volunteers dressed up in giant underwear to treat crowds to a taste of our new range of Artisan bloomers.
Sporting chef’s hats and huge bloomers themselves, three of our courageous staff took to the showground with dozens of platters of bread for visitors to sample during the popular two-day event.
Graham Finnigan, Community Champion, said: “We’re a local family run business with a 130-year heritage and Cheshire is very much our heartland. This is the 13th consecutive year that we’ve supported the Cheshire Show as principal sponsor and this time we wanted to do something fresh and unexpected to engage with our local community. And we had to have a bit of fun too!
“As a ‘next generation bakery’, this was the perfect way for us to get out there and meet our consumers and give them the chance to try some of our tasty new loaves. We were constantly filling the platters during the event, so I’d say our volunteers definitely did a ‘blooming brilliant’ job!”
The Roberts Bakery Food Hall also won the coveted John Platt presidents’ choice trophy for the best trade stand. Graham Finnigan and Karol Bailey, steward of the food hall, were presented with the trophy by Cheshire Show president Henry Brooks.
To find out more about the Cheshire Show, click here.